This advertisement for Dolce & Gabbana clothing takes a different spin on perceptions of European culture. This scene occurs in what seems to be a fancy English garden, where the residents may have invited guests over for some sort of festivity. The ad is composed of mostly women, with only one man who is wearing nothing (except for a headband). The clothing worn by the women varies from elegant dresses to masculine coats and boots. The background is set with a few exotically trimmed bushes and a sunset. There are also some Victorian-style chairs, statues and hairdos, and the simple words "Dolce & Gabbana" in capital letters on the right side.
The advertisement may appeal to young women who want to seem like the women displayed here. These women appear to be wealthy and well-dressed. They have a lovely English garden, complete with a naked man at their disposal. Although all this stuff makes them appear like they should be happy, they don't look very enthused. The picture is dramatic and somewhat chaotic, especially with the woman laying in the grass, as well as the hard expression every face.
In my opinion, this advertisement gives Dolce & Gabbana a fancy, dramatic style with some edginess as well. I think that dramatic ads like this stick like glue in the minds of consumers because of the strangeness and the want to feel like the models they see. This is great for the companies, who use dramatic advertising to boost their sales.
Citations:
Cartwright, Gemma. Untitled. 2007. Shiny Media, 28 Nov, 2007.
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