MTV Movies Blog
The MTV Movies Blog appeals to a younger audience with an interest in movies and other subjects of the medial world. The purpose of this corporate blog is to inform the internet-surfing public of new movies, celebrity gossip, and behind-the-scenes secrets. The blog allows for comments on articles after they have been read by anyone. As this blog is owned and copyrighted by the MTV Network, only the official "film experts" working for the network can publish these articles as posts.
The blog's layout and design are one of its most important rhetorical aspects. The colorful heading and pictures displayed over the entire blog space creates a fun and interesting environment. The space also provides to many different areas of reader's interests, with several subject headings in the margins and advertisements on the page. The layout is attractive in an informal way, appealing to younger readers, and media lovers.
MTV's blog depicts a young, "new" world view, different from most of a corporate nature. This view is displayed in the blog's intense color usage, as well as the selection of movies in the blog posts. Supportingly, Most of the comments are from younger readers, giving their thoughts and opinions about the post they have read.
This corporate blog differs from a personal blog in many senses. Most bloggers don't get the chance to post articles about movies and insider celebrity news. If everyone had access to this type of news, there would be an overrun of media gossip in society. This would also take away from the purpose of personal blogging (the keyword being personal). Personal blogs bring out culture and stories from a variety of bloggers.
Citation:
MTV Network. Weblog posting. 30 November, 2007. http://moviesblog.mtv.com/.
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